* Critical Finding
Assessment
New Forces for Change
Strategies
* The Feather River Coordinated Resource Management (CRM) Group
* COALITION FOR UNIFIED RECREATION IN THE EASTERN SIERRA
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* Coalition for Unified Recreation in the Eastern Sierra
Created in 1992, the Coalition for Unified Recreation in the Eastern Sierra is an
informal partnership of recreation providers, chambers of commerce, local businesses,
the environmental community, and federal, state, and local governments. As its mission,
"CURES is dedicated to preserving the Eastern Sierra's natural, cultural, and economic
resources and enriching the experiences of visitors and residents."
Members of CURES spent one year working on a description of a collective vision for
the future state of recreation in the eastern Sierra, taking into consideration divergent
viewpoints involved in the coalition. The vision statement is used as a tool for
prioritizing and strategizing the projects that CURES undertakes.
Since defining a future vision, CURES task groups have developed the following projects:
- Annual compilation of interpretive activities and special events and activities
available for visitors at all the visitor contact points in the eastern Sierra.
- Production of a regional recreation opportunities map/brochure that is translated
into Spanish, French, and German.
- Tourism enhancement projects such as "Good Host" seminars for business owners, a
computer link to the Yosemite Area Transportation Information system, and market
research.
- Development of a 200-mile scenic byway on Highway 395, considered one of the crown
jewels of California. The byway will feature twenty-eight interpretive stops and
visitor information kiosks. Information will be provided on recreation opportunities
and the services that are provided in twelve different communities. The geologic, ecological,
and cultural resources of the area--including Mono Lake, Bodie State Historic Park,
the Ancient Bristlecone Pine Forest, and Mount Whitney--will be interpreted.
Through their collaborative efforts, CURES members are leveraging dollars, avoiding
duplication of effort, and providing high-quality recreation to visitors and residents
of the area. In line with achieving their vision, their efforts are working toward
a regionally sustainable economy that is linked to the sustainability of the natural
environment of the eastern Sierra.
Nancy Upham, Public Affairs, U.S. Forest Service, Bishop Andrea Lawrence, Supervisor,
Mono County, Mammoth Lakes Ralph McMullen, Director, Mammoth Lakes Visitors Bureau
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